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Date(s) - 20/07/2018 - 22/07/2018
All Day

Eurostars Suites Mirasierra, Alfredo Marqueríe, 43, Fuencarral-El Pardo, 28034 Madrid, Spain


International Conference on Marketing and Management – Together Towards Better Future – wishes and possibilities, Madrid, Spain, 20-22 July 2018.


European Marketing and Management Association® (EUMMAS®) is looking forward to welcoming the marketing and management professionals to Madrid from the 20th to the 22nd of July 2018 for the EUMMAS International Conference on Marketing and Management.

EUMMAS 2018 will explore new methodologies and technology, new strategies and concepts, new designs and experience related to marketing, management, economics and business in general. We shall offer participants the opportunity to present and discuss their work, inspire and be inspired by the work of others across a range of fields of practice. EUMMAS 2018 is a conference investigating the current and future applications of science and research in the years to come.


  • Over 800 participants
  • Participants from 43 countries and 658 institutions
  • Excellent networking opportunities
  • High profile plenary sessions
  • Admission to all academic sessions
  • Tea/coffee breaks throughout the conference
  • Lunches on 21st and 222nd of July
  • Delegate bag with all conference materials
  • Affordable Registration and Accommodation Fees
  • Participation Certificate
  • All papers will be published in the Book of Proceedings
  • Entrepreneurship
  • Corporate Governance
  • Social Responsibility and Ethics in Management
  • Gender Equality and Diversity in Organizations
  • Innovation
  • International Management
  • Knowledge and Learning
  • Project Organizing
  • Public Management
  • Managing Public and Non-profit Organization
  • Organizational Behaviour, Leadership and Motivation
  • Research Methods and Research Practice
  • Managing Sport
  • Strategic Management
  • Human Resources Management
  • SME
  • Management of Information Systems and E-business
  • Management in Tourism and Hospitality
  • Finances
  • Accounting and Auditing
  • Event Management
  • Environmental Management
  • General Management Track
  • Marketing Theory
  • Marketing Research and Research Methodology
  • Selling and Sales Management
  • Services Marketing
  • Advertising, Promotion and Marketing
  • Communications
  • Relationship Marketing
  • Consumer Behaviour
  • Marketing Strategy, Modelling and Forecasting
  • Innovation and New Product Development
  • International and Cross-Cultural Marketing
  • Marketing in Emerging and Transition Economies
  • Branding
  • Marketing of Public and Non-profit Organizations
  • Social Responsibility and Ethics in Marketing
  • B2B Marketing and Networking
  • New Technologies and Marketing
  • Retailing and Channel Management
  • Marketing in Tourism and Hospitality
  • General Marketing Track
  • Economic Education and Teaching of Economics
  • Mathematical and Quantitative Methods
  • Microeconomics
  • Macroeconomics and Monetary Economics
  • International Economics
  • Public Economics
  • Health, Education, and Welfare
  • Labor and Demographic Economics
  • Law and Economics
  • Industrial Organization
  • Economic Systems
  • Agricultural and Natural Resource Economics
Deadline for paper submission 01 April 2018
Deadline for author’s registration 01 May 2018
Regular registration 15 May 2018
Notification of acceptance 15 April 2018
Early-bird registration  01 May 2018
Conference start date 20 July 2018