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Date(s) - 29/08/2014 - 31/08/2014
All Day

Hotel Radon Plaza Sarajevo Bosnia and Herzegovina


International Conference on Marketing and Management – Together Today Towards Bet­ter Tomor­row – what can we do to shape the future, Sarajevo, Bosnia, 29-31 August 2014.


European Marketing and Management Association® (EUMMAS®) is looking forward to welcoming the marketing and management professionals to Bucharest from the 29th to the 31st of August 2014 for the EUMMAS International Conference on Marketing and Management.

EUMMAS 2014 will explore new methodologies and technology, new strategies and concepts, new designs and experience related to marketing, management, economics and business in general. We shall offer participants the opportunity to present and discuss their work, inspire and be inspired by the work of others across a range of fields of practice. EUMMAS 2014 is a conference investigating the current and future applications of science and research in the years to come.


  • Over 750 papers expected to be pre­sented across 59 Tracks
  • Emi­nent Sci­en­tific team from more than 45 countries
  • Par­tic­i­pants from 28 coun­tries and 200 institutions
  • Excel­lent net­work­ing opportunities
  • High pro­file ple­nary sessions
  • Admis­sion to all aca­d­e­mic sessions
  • Tea/​coffee breaks through­out the conference
  • Lunches on 30th and 31st of August
  • Del­e­gate bag with all con­fer­ence materials
  • Afford­able Reg­is­tra­tion and Accom­mo­da­tion Fees
  • Free one-​year indi­vid­ual EUM­MAS membership
  • Par­tic­i­pa­tion Certificate
  • All papers will be pub­lished in the Book of Proceedings
  • 244 awards to be given to indi­vid­u­als and institutions


  • Entrepreneurship
  • Corporate Governance
  • Social Responsibility and Ethics in Management
  • Gender Equality and Diversity in Organizations
  • Innovation
  • International Management
  • Knowledge and Learning
  • Project Organizing
  • Public Management
  • Managing Public and Non-profit Organization
  • Organizational Behaviour, Leadership and Motivation
  • Research Methods and Research Practice
  • Managing Sport
  • Strategic Management
  • Human Resources Management
  • SME
  • Management of Information Systems and E-business
  • Management in Tourism and Hospitality
  • Finances
  • Accounting and Auditing
  • Event Management
  • Environmental Management
  • General Management Track
  • Marketing Theory
  • Marketing Research and Research Methodology
  • Selling and Sales Management
  • Services Marketing
  • Advertising, Promotion and Marketing
  • Communications
  • Relationship Marketing
  • Consumer Behaviour
  • Marketing Strategy, Modelling and Forecasting
  • Innovation and New Product Development
  • International and Cross-Cultural Marketing
  • Marketing in Emerging and Transition Economies
  • Branding
  • Marketing of Public and Non-profit Organizations
  • Social Responsibility and Ethics in Marketing
  • B2B Marketing and Networking
  • New Technologies and Marketing
  • Retailing and Channel Management
  • Marketing in Tourism and Hospitality
  • General Marketing Track
  • Economic Education and Teaching of Economics
  • Mathematical and Quantitative Methods
  • Microeconomics
  • Macroeconomics and Monetary Economics
  • International Economics
  • Public Economics
  • Health, Education, and Welfare
  • Labor and Demographic Economics
  • Law and Economics
  • Industrial Organization
  • Economic Systems
  • Agricultural and Natural Resource Economics
Deadline for paper submission 01 April 2015
Deadline for author’s registration 01 May 2015
Regular registration 15 May 2015
Notification of acceptance 15 April 2015
Early-bird registration  01 May 2015
Conference start date 20 July 2015



The fol­low­ing Awards will be given to Con­fer­ence participants:

  • Best Paper Award
  • Keynote Speaker Award
  • Chair Ses­sion Award
  • Insti­tu­tion Award (to insti­tu­tions whose employ­ees get the award for the best paper or whose employ­ees par­tic­i­pate as Chairs of Ses­sions or Keynote speak­ers, see below)

Total num­ber of awards is 244.

Keynote Speak­ers and Chairs of the Ses­sions Awards


The Award includes:

  • a cer­tifi­cate
  • free three-​year indi­vid­ual membership
  • free one-​year cor­po­rate mem­ber­ship for his/​her institution
  • 10% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for ALL the authors from the Speaker’s/Chair’s institution.
Best Paper Award

The fol­low­ing Best Paper Awards will be given to:

  • the best paper in each Track
  • the best paper in Marketing/​Management/​Economics
  • the best Con­fer­ence paper.

The cri­te­ria for the awards are:

  • rel­e­vance to the field of research
  • struc­ture of the Abstract
  • cita­tion
  • appro­pri­ate­ness to the research question
  • clar­ity and inno­va­tion of presentation
  • orig­i­nal­ity in method­ol­ogy and/​or empir­i­cal application

The Best Paper Awards will be awarded and announced dur­ing the clos­ing cer­e­mony. The win­ners will receive:

  • a cer­tifi­cate for out­stand­ing paper (indi­vid­ual award)
  • a cer­tifi­cate to his/​her insti­tu­tion for out­stand­ing research prac­tice (insti­tu­tional award)
  • 50% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for the win­ner author
  • 10% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for ALL the authors from the winner’s institution.