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Date(s) - 27/07/2017 - 29/07/2017
All Day

The Westin Hamburg, Platz der Deutschen Einheit, HafenCity, 20457 Hamburg, Germany


International Conference on Marketing and Management – Working For Better Future – our role and responsibilities, Hamburg, Germany, 27-29 July 2017.


European Marketing and Management Association® (EUMMAS®) is looking forward to welcoming the marketing and management professionals to Hamburg from the 27th to the 28th of July 2017 for the EUMMAS International Conference on Marketing and Management.

EUMMAS 2017 will explore new methodologies and technology, new strategies and concepts, new designs and experience related to marketing, management, economics and business in general. We shall offer participants the opportunity to present and discuss their work, inspire and be inspired by the work of others across a range of fields of practice. EUMMAS 2017 is a conference investigating the current and future applications of science and research in the years to come.


  • Over 850 participants
  • Participants from 45 countries and 600 institutions
  • Excellent networking opportunities
  • High profile plenary sessions
  • Admission to all academic sessions
  • Tea/coffee breaks throughout the conference
  • Lunches
  • Delegate bag with all conference materials
  • Affordable Registration and Accommodation Fees
  • Participation Certificate
  • All papers will be published in the Book of Proceedings
  • Entrepreneurship
  • Corporate Governance
  • Social Responsibility and Ethics in Management
  • Gender Equality and Diversity in Organizations
  • Innovation
  • International Management
  • Knowledge and Learning
  • Project Organizing
  • Public Management
  • Managing Public and Non-profit Organization
  • Organizational Behaviour, Leadership and Motivation
  • Research Methods and Research Practice
  • Managing Sport
  • Strategic Management
  • Human Resources Management
  • SME
  • Management of Information Systems and E-business
  • Management in Tourism and Hospitality
  • Finances
  • Accounting and Auditing
  • Event Management
  • Environmental Management
  • General Management Track
  • Marketing Theory
  • Marketing Research and Research Methodology
  • Selling and Sales Management
  • Services Marketing
  • Advertising, Promotion and Marketing
  • Communications
  • Relationship Marketing
  • Consumer Behaviour
  • Marketing Strategy, Modelling and Forecasting
  • Innovation and New Product Development
  • International and Cross-Cultural Marketing
  • Marketing in Emerging and Transition Economies
  • Branding
  • Marketing of Public and Non-profit Organizations
  • Social Responsibility and Ethics in Marketing
  • B2B Marketing and Networking
  • New Technologies and Marketing
  • Retailing and Channel Management
  • Marketing in Tourism and Hospitality
  • General Marketing Track
  • Economic Education and Teaching of Economics
  • Mathematical and Quantitative Methods
  • Microeconomics
  • Macroeconomics and Monetary Economics
  • International Economics
  • Public Economics
  • Health, Education, and Welfare
  • Labor and Demographic Economics
  • Law and Economics
  • Industrial Organization
  • Economic Systems
  • Agricultural and Natural Resource Economics
Deadline for paper submission 01 April 2017
Deadline for author’s registration 01 May 2017
Regular registration 15 May 2017
Notification of acceptance 15 April 2017
Early-bird registration  05 May 2017
Conference start date 27 July 2017